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The most common question that we receive when it comes to sponsorship is "How do I get sponsored by your company?" If you ask this question, then what you should really be asking is "What is sponsorship?" Put briefly, sponsorship is an agreement between two parties whereas one company provides financial or in-kind (product) support to another individual or company in exchange for their marketing and promotional efforts. The key to this relationship, from the perspective of the sponsoring company, is the Return On Investment (ROI) a company will receive for its sponsorship support. In our industry, this is typically realized in the form of event attendance and media exposure (print, television and online).
AEM is now offering full and quasi sponsorships through CarSponsorships.com. If you are an amateur or professional car builder and are interested in being sponsored by AEM, please visit www.carsponsorships.com/aem. CarSponsorships.com will answer any questions regarding AEM's sponsorship opportunities.
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